Never before have more people been engaged with art and has there been such demand in Sydney art for sale. While each collector is guided by a unique set of decision-making factors when acquiring works, several key themes and demographic variances stand out.
1. CORE BUYING MOTIVATIONS
Aesthetics and a desire to live with art
3. TRENDS AND ART-WORLD VALIDATION
4. GENDER DIFFERENCES
Survey respondents who identified as male or female showed variance in their motivations for buying art and in their purchasing criteria.
5. ART AS AN INVESTMENT
“I collect what I can afford, and that I think I can resell at some point,” said one collector who spends $5,000–$9,999 on art annually. “I think of it as my savings account on my wall. It should hold its value.”