Invest Art Blog Section


Between the 1st January 2019 and 31st December 2019 the average percentage profit achieved by Lyons Gallery Advisory clients was 22%.

This is the mean average percentage profit, calculated from the sale of every piece of client-owned work in this period, which we had previously supplied to clients between 2016 and 2019.


The art market is one of the worldʼs most successful forms of passion investment. Shrewd investors have put 10-20% of their wealth into this asset class because of the low correlation to other markets and consistent growth over the last 60 years. $112bn (AUD) The current size of the global art market source:

Roy Lichtensteins "Stepping Out"  1978


The compound annual growth rate of Sotheby's Mei Moses Index between 1950 and 2018 was 8.8%. The art market has grown steadily and significantly since 1950, with very low correlation to other asset classes. It has even managed to grow during one of the worst economic downturns of our generation – beating most other investment classes.


Art is becoming increasingly popular as an investment asset and so much so that people are now investing in art more than wine, according to the wealth report by real estate firm Douglas Elliman.

The average value of art sold at auction rose by a significant 21% within a twelve-month period. Compare this to other luxury assets such as investment-grade wine which took second place with 11%, followed by watches at 5%, coins and jewellery at 4%, cars at 2 % and stamps at 1%.

Placing your wealth in the art market for the long term for high-value artworks can be comparable to investing in real estate or luxury items, where value increases over time. This means that when you find the right piece of artwork, you become the owner of a tangible asset which, unlike some other investments such as stocks and shares, will always have a residual value.


The global art market is, by and large, completely uncorrelated to the world’s major stock markets. This means investors can use art investment as an excellent portfolio diversification tool in times of economic uncertainty.

As per Deloitte’s Art Finance & Finance Report, some banks today are already offering art investment fund products to their clients. 43% of art professionals also stated that art investment funds were relevant service for their clients.

You might not be rubbing shoulders with the world’s greatest artists right now, but if you aspire to collect, then art can be a gateway, not only to becoming a custodian of culture in this country but to being a law-abiding taxpayer who is trading incredible art for tax breaks!


Now is the best time to invest in art so you can take full advantage of a 100% tax deduction on the purchase of artworks for your business. For small businesses with a turnover of less than 10 million, art purchases for your business can entitle you to a 100% tax deduction allowance to spend up to $30,000 (per item). The $30,000 limit is the maximum tax deduction for any single purchase but you can make as many purchases up to that amount as you like.


For many years, art has been used to promote therapy. It sets the tone for living spaces and creates an ambiance of serenity and relaxation wherever it is displayed. Investing in a piece of art may not yield an income as it’s a capital growth orientated investment but your dividend is the complete satisfaction of owning your own piece of art and living with it hanging in your home.

Who doesn’t love putting prized possessions in the spotlight, as a focal point in a room and a novel conversation starter? Fine art purchases are also some of the most likely pieces to be collected for social purposes in your personal space.


Displaying art within your business is a fantastic and instantaneous way to improve your space. Artwork inspires employees and greatly enhances the work environment. It influences your corporate image and speaks volumes about your business.

Art is an integral part of business presentation and operation for many of our clients.

We have delivered art to countless offices and workplaces over the years and have seen, first hand, the dramatic change that well-selected artworks can have on the work environment and the people that spend so much time there.


In periods of rising inflation, art continues to do well throughout different market sectors. In fact, according to the Deloitte Luxembourg & ArtTactic Art & Finance Report, 73% of wealth managers have said their clients wanted to include art and other collectible assets in their wealth reports, in order to have a consolidated view of their wealth.

True enough, the returns you get from an art investment is significantly better especially with rising prices in the economy.

ARE YOU READY TO INVEST IN ART? Here is what you need to know

According to, the global art market was valued at almost 64 billion U.S. dollars in 2017, with the volume of global art sales reaching approximately 39 million transactions.

For art buyers and investors, art investment can lead to great returns when done the right way.

Having a good grasp of factors that influence the art market and having the information you need about the artwork itself is crucial to making a solid art investment that you can enjoy for many years to come.



Once you have submitted your details to speak to one of our advisors, they will contact you and explain more about the current art market as well as explore what opportunities are available. You will also discuss your current investment portfolio, experience of art investment, budget, and risk appetite so that our advisors can provide you with valuable guidance that is tailored to your needs.


Your dedicated Lyons Gallery Advisor is aware of your investment profile, they will recommend a bespoke selection of works that are most likely to achieve your investment goals. They will also keep you informed of art market news and performance, and provide guidance related to your portfolio, investment profile, and new opportunities that will complement your existing portfolio.


When you have started building your art portfolio, you can choose whether to have the artwork hung at home or stored with one of our specialist suppliers. We will make arrangements based on your preferences.


Your advisor will get in touch when it is a good time to sell your artwork – this is based on market trends, demand for that particular artist, and recent sales of similar works. Once you have agreed to sell, Lyons Gallery Investment advisor will market the artwork at the agreed price.

Let Lyons Gallery help you find the best investment in your budget. Enquiry today and a Lyons Gallery consultant will be in touch.


Invest in Art that is Uniquely Representative to the Artist

Art is all-encompassing and one way for artists to stand out is by creating original pieces of work that define their style and represent who they are. One way to make sure you make a good investment is by focusing on artworks that truly represent the artist. This ensures you get the highest rate of return for your investment while making sure you can enjoy a striking piece that people can identify.

Do Your Research Firsthand

Research helps you invest smartly. More than the artwork itself, it is crucial to arm yourself with information about the artists’ background, their art style, and how these types of work are currently perceived in the art market, and whether or not there are artists with a style or works similar to theirs. This information will eventually impact the valuation of your chosen artwork, which brings us to our next point.

Get to Know Your Curator

Art curators are there for a reason — more than influencing the art you see displayed in galleries and museums, they are armed with the knowledge and the history on the art itself that is beneficial to art buyers looking to make the right choice.

They can help art buyers make informed decisions by giving art buyers as much background information as they can about the artist and the art itself.

Choosing the Right Art Gallery

Depending on your art of choice, finding the right gallery who can give you a well-curated range of original artworks or limited edition pieces of your preferred style or artist is crucial.

If you’re looking for original and limited edition prints ranging from modern art photography, urban art, pop art, and pop culture, Lyons Gallery Australasia may just be the right fit for you.

As a high-end Fine Art Photography gallery, Lyons Gallery specializes in celebrity photography from the most prestigious and collected photographers & contemporary
artists in the world.

Contact us

Frequently Asked Questions

Art investment follows a simple four step process:

• Consultation

• Portfolio Management

• Delivery or Stage

• Return on investment

Many new art investors are entering the market with the help of art advisory services, giving them access to:

• Art investment research

• Portfolio management

• Monitoring and selection of art funds

• Structuring of art investment funds

• Art securitization

Just like any other asset, there is both depreciation and appreciation in value. However, the art market has shown consistent growth over the last 60 years due to very low correlation to other asset classes. Art has shown to even managed to grow during one of the worst economic downturns of our generation – beating most other investment classes.

The art market categorises artwork by artist. The three key types of artists include:

1. Emerging artists

2. Established artists

3. Blue chip artists

While blue chip artists can reach for six or seven figure sums, the percentages in return have been noted to be lower than that of emerging and established artists.

Since art is a heterogeneous product, it can lose value depending on judgements by art experts related to areas such as rarity, importance and provenance.

Therefore doing research and consulting with art experts to gain insider knowledge are imperative.

There are five reasons supporting art as being a good investment.

1. Capital growth potential

2. Investment being a fully backed asset

3. Diversification in investment portfolio

4. Hedging against inflation

5. Satisfaction of ownership

The value of an artwork is determined by:

• The artist – their prestige and fame which are influenced by their role in the history of their art movement

• The artwork – the size, medium, date of creation, subject matter, condition (restoration, tears), provenance (history of ownership, emotional appeal to celebrity figures), exhibition history (features in popular galleries), rarity

The art market is known to be unregulated, unlike many other areas of investment. There are unique factors that shape the way the art market work. These include:

• Gallery representation and solo exhibitions

• Lack of availability of work

• Auction results

• Press, books and journals

• Corporate endorsement

• Art fairs

It has been recently reported that millennials are more likely than other generations to see art as a financial asset. According to a 2018 U.S. Trust Insights on Wealth and Worth survey, millennials have been partially responsible for art flipping - buying with the hopes of quickly reselling.

When it comes to buying art, millennials are motivated by passion, aesthetic appreciation and desire for personal fulfillment. To millennials, art is a strategic part of their personal branding.

With the integration of social media platforms, millennials have resorted to sites such as Patreon, Redbubble and Etsy to source the works of emerging artists.

Totaling $67.4 billion in total sales globally during 2018, selling art is profitable. At Lyons Gallery, the average percentage profit achieved by our clients was 22%.

While art prints may not have a high price tag like original artworks, selling prints can still be profitable due to their affordability. As a rule, rarer prints are more valuable. One print from a small number of limited editions will have more value than a print with many copies floating around.

Due to the dynamic pace of the art market, Lyons Gallery ensures their clients are well informed.

Investing into high end art was once only exclusive to famous celebrities such as Steven Spielberg, Oprah and Elton John. However, with emerging artworks available from as little as $3500, more investors are including art in their investment portfolio.

As per Deloitte’s Art Finance & Finance Report, some banks today are already offering art investment fund products to their clients.

An original is a one-of-a-kind work of art. While original art can come with the highest price, they are known to have the greatest potential payoff. Generally, it is the rarity of the original that justifies the high price. Investors looking to play the long-term game will benefit from the purchase of original art.

Unlike other markets, the art market is known to be lightly regulated and subject to the influence of insider knowledge due to it not having a standardised art valuation methodology.

As such, paintings gain value with respect to the changing intrinsic tastes. For example, it is reported that religious works have become out of fashion while historical figures have maintained its value.

In order to get an insight into what paintings will gain value, investment research through art advisory services has become fundamental.

Unlike other generation classes, millennials have lower financial capacity. This translates to a greater taste for contemporary art – including works that are made from recycled or sustainable materials or incorporates elements of digital and performance art.

Millennials also tend to buy the works of emerging artists and minorities such as female or African American artists due to their obsession with discovery. This is exemplified by their tendencies to search unknown artists on YouTube, swap Spotify playlists and attend local shows.

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